A heartwarming new ad from Thai Life Insurance has brought southeast Asia to tears and is now making its way to computer screens around the world.
In the East, super-sad ads designed to make viewers bawl and sob as their hearts melt are a time-honored advertising tradition. No mawkish stone goes unturned in brands’ fight to make Asian consumers’ eyes water and throats catch. Google, Thai Life Insurance, and the Thai mobile company TrueMove H are among brands that have aired ultra-heavy ads recently.
The new Thai Life ad, named “Unsung Hero,” shows one virtuous young man as he performs random acts of kindness on a regular basis. He gives up his bus seat to a woman who is standing, brings bananas to an elderly neighbor, and donates money to a young girl on the street raising funds to pay for an education.
Along the way, other people shake their heads in disbelief, unable to understand the benefit our protagonist gets from giving to strangers all the time.
But at about the two-minute mark, one beautiful moment explains what makes his efforts worth it...
In the East, super-sad ads designed to make viewers bawl and sob as their hearts melt are a time-honored advertising tradition. No mawkish stone goes unturned in brands’ fight to make Asian consumers’ eyes water and throats catch. Google, Thai Life Insurance, and the Thai mobile company TrueMove H are among brands that have aired ultra-heavy ads recently.
The new Thai Life ad, named “Unsung Hero,” shows one virtuous young man as he performs random acts of kindness on a regular basis. He gives up his bus seat to a woman who is standing, brings bananas to an elderly neighbor, and donates money to a young girl on the street raising funds to pay for an education.
Along the way, other people shake their heads in disbelief, unable to understand the benefit our protagonist gets from giving to strangers all the time.
But at about the two-minute mark, one beautiful moment explains what makes his efforts worth it...
